New collection added! Shop Hot Summer

About Us

Bring Happy Home

  Magnolias is a 4,000 square foot home decor store in downtown Norfolk, Nebraska. Magnolias Home Decor & Design specializes in high-quality silk floral design and artificial stems. The vast shopping space has styles that range from traditional to modern and everything in between. 

  For over 25 years, Magnolias has provided stunning and unique home products like quality throw blankets, pillows, faux florals, art, rugs, fragrances, and so much more. Be sure to visit Magnolias during the holiday season for a spectacular display of Christmas decor. Shop the 5 tree looks in-store or online. 

Contact Us

  We are open Tuesday-Friday from 10-5:30 and Saturdays from 10-4:30. You can call us at (402) 379-2300 or email us at with any questions or comments!  

Meet The Team

Our History

  Magnolias Home Decor & Design was founded in 1995 by mother-daughter duo, Amy and Rachel. 

  Amy is a Master Floral Designer that got her start in the fresh flower design world when her first daughter, Leah, was born in 1990. After working in the fresh industry for many years in Rapid City, Amy moved back to Plainview, Nebraska where she started creating silk floral designs from her garage for craft shows all over Nebraska. Her mom, Rachel was a huge help in this endeavor as their designs became more and more popular. 

  Amy and Rachel soon needed a shop of their own for their growing business. They opened their first location in downtown Plainview, Nebraska and started filling their store with custom silk floral designs and home accessories. Being in a small town, they drew customers from surrounding towns, especially Norfolk. 

  Appealing to the demand for silk floral designs and accents in Norfolk, Amy and Rachel opened a second location in downtown Norfolk. They ran 2 locations for several years before moving everything to Norfolk for 1 location. 

  Downtown Norfolk has changed so much over the years and their downtown building was becoming too snug for their growing home decor and design business. Magnolias was moved across town to a larger location with more room to expand their offerings. In 2011, Magnolias added custom window treatments to their product offering. This new service filled a gap in the market and it grew in demand quickly as Amy and Rachel worked to hire new teammates for this new department. 

  In 2016, Amy and Rachel took a leap and purchased their own historic building in downtown Norfolk. Their new location between 4th and 5th street was 100 years old and was rich with character and charm. The construction crew worked tirelessly to bring Amy's vision to life keeping the original floors and pressed tin ceilings intact. After a year of renovating, Magnolias was officially ready to move to their new home back in downtown Norfolk!

  Covid-19 took a huge toll on the nations mural and shut down many local businesses. Magnolias was able to pivot from the slower days by offering local pickup and Amy started showing the unique home decor and floral designs through Facebook live videos. With people home more than ever, demand grew for home decor and the positive Facebook live shopping videos. Amy's youngest daughter, Kate, moved back to Nebraska early in 2020 and was able to set up the store on a new system to offer their first-ever e-commerce website. Now Kate is a co-owner of Magnolias with her mom, Amy, making her a 3rd generation owner. 

  With a beautiful newly renovated downtown building and an expansive online offering of home accents and one-of-a-kind silk floral designs, Magnolias grew rapidly. Their online business soon exploded through their daily Facebook live videos on their online presence on Instagram, Pinterest, and Tiktok. Now mother-daughter duo Amy and Kate go live on Facebook 6 days a week with tips, tricks, new arrivals, and more home decor ideas to inspire! The new shipping department ships orders 6 days a week all over the U.S. and Canada in custom Magnolias packaging to delight and surprise their amazing customers from all over!


In The News

Norfolk's own Norfolk Now magazine wrote a great article about our store and our family journey over the last 25+ years! Read the article on in the Fall/Winter 2022 magazine